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• Led the successful promotional campaign for the Academy Award-nominated documentary "Honeyland."

• Strategic Marketing & Communications Leader: Proven track record of driving audience growth, generating revenue, and achieving marketing objectives through impactful storytelling and innovative campaigns.

• Multifaceted Content Creator & Team Builder: Expertise in digital marketing, SEO, and public relations, combined with a demonstrated ability to lead teams and deliver engaging multimedia content.

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National Retail Solutions (NRS) 2023 - ​

• Leads marketing efforts, doubles internet search traffic within 12 months. 

• Published articles in Forbes and produced thousands of pages of content, showcasing versatility and expertise.

• Optimized website content and implemented effective SEO strategies to increase visibility and engagement.

 

Honeyland, A Double Oscar-Nominated Documentary, Marketing and Public Relations 2019 - 2020

• Led the award-winning "Honeyland" marketing campaign, securing two Oscar nominations, generating significant media coverage, and contributing to the film's 67 awards.

 

USA Today, The Record, Gannet Inc. Photo and video journalist, educator, editor 2012 - 2019 

• Established and grew social media presence, increasing Instagram following to [number] across multiple accounts.

• Produced hundreds of news videos using mobile journalism techniques, demonstrating adaptability and resourcefulness.

• Successfully implemented a department-wide mobile video journalism training program, resulting in increased content production and quality

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The New York Times, Reuters, AP, Getty, photo and video journalist 2004 - 2010 

• Worked as a freelance photojournalist for major news outlets, covering diverse topics including conflicts, wars, elections, politics, natural disasters, and cultural events.

 

MakFax, Independent News Agency, MKD, EU, managing editor 2010 - 2012

• Managed a team of 30+ journalists, providing mentorship and guidance to produce high-quality news content.

• Oversaw the successful launch of two weekly magazines, establishing them as leading regional news sources.

 

Forum Magazine (EU),  Chief Photo Editor 1999- 2003

• Reported on the Kosovo conflict and NATO bombing of Yugoslavia, demonstrating resilience and courage in challenging environments.

 

Skills

• Management: Leadership, team building, project management, performance evaluation

• Marketing: Digital marketing, content strategy, SEO, social media, web analytics

• Multimedia: Video production, photography, mobile journalism

• Journalism: Reporting, writing, editing, interviewing, fact-checking

Education

• Rutgers University, NJ, USA​

• Academy of Fine Arts, MKD, EU​